The Country Matrix Visual is a custom Power BI visual designed to provide an advanced, interactive way to analyze country-level performance and targeting across multiple categories and timeframes. This visual allows users to quickly identify countries that are already involved or need to be targeted for specific categories in a selected year, quarter, or month.
By leveraging a unique blue shading technique, the Country Matrix Visual clearly separates data based on current dates or target dates, allowing business users to distinguish ongoing initiatives from upcoming plans at a glance.
For more examples of how Datellers creates powerful Power BI custom visuals, explore our Logo KPI Visual project to see how branding can enhance dashboards.
Challenges
- Complex Data Analysis: Standard Power BI matrix visuals often fail to display multiple layers of data (such as countries, categories, and dates) in a single, easy-to-read layout.
- Limited Drill-Down Options: Existing visuals typically restrict drill-down capabilities, making it difficult to focus on specific columns or levels of data.
- Lack of Visual Cues: Users need a clear, intuitive way to identify timelines, such as distinguishing status from target goals.
Solution
- We developed a highly customized Power BI matrix visual that solves these limitations by offering: Custom Drill-Down: Enables drilling down only one column at a time for precise analysis without overwhelming the user.
- Dynamic Images: Supports embedding of images using image URLs, allowing for visual representations like country flags, product logos, or category icons.
- Total Table View: Summarizes data across columns, rows, and categories, making aggregated insights immediately accessible.
- Complete Customization: Provides rich formatting controls to adjust width, height, text styles, and other design elements, ensuring the visual matches corporate branding and reporting needs.
Key Features
- Custom Drill-Down – Drill down one column at a time for focused exploration.
- Dynamic Images – Embed any image through URLs (e.g., country flags or product icons).
- Total Table – Instantly view aggregated totals across columns, rows, and categories.
- Blue Date Bifurcation – Blue shading dynamically separates data based on current or target dates.
- Complete Customization – Control element sizes, fonts, and colors to create fully branded dashboards.
Results
- Enhanced Decision-Making: Analysts can easily track which countries are active, upcoming, or untapped, improving strategic planning.
- Effortless Visualization: The blue shading provides immediate clarity on timelines, reducing analysis time.
- Improved Reporting Flexibility: Custom drill-down and formatting options enable tailored presentations for different stakeholders.
- Scalable Design: Works seamlessly across multiple Power BI dashboards and devices.